Our Story: How I Am Empowered Was Born
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At I Am Empowered, we believe every woman deserves to feel calm, capable, and connected to herself—even in the chaos of everyday life.
Our journey didn’t begin with business plans or branding. It began with stress. Overwhelm. Anxiety. And the desperate need for something—anything—to help us feel like ourselves again.
🧠 From Burnout to Balance
I’m Sam—wife, mum of two, and the founder of I Am Empowered. And like so many women, I’ve had moments of feeling completely stretched thin. Juggling responsibilities, pushing through exhaustion, and quietly carrying stress that no one else could see.
There were nights I couldn’t sleep. Mornings I woke up already overwhelmed. My nervous system felt constantly "on," and I knew something had to shift.
✨ Discovering the Power of Magnesium
I came across magnesium oil when I met my husband. He was running his own magnesium business at the time (closed down years before we relaunched I am Empowered) and he encouraged me to try it to help ease my anxiety and improve my sleep.
To be honest, I didn’t expect much. But after a few nights of spraying it onto my feet and legs before bed, I noticed something:
- I was sleeping better
- My body felt less tense
- I wasn’t as reactive during the day
- My mind felt just a little bit calmer
That small ritual became my reset. Years after he shut down the business, I had the idea to create my own wellness brand. I was brain storming where to start and of course it had to be a magnesium product! Using topical magnesium had been a game changer with helping to support my anxiety naturally so I wanted to share that with other women who could reap that same rewards as I have had.
🌿 Why Magnesium?
Magnesium is often called the “anti-stress mineral.” It helps regulate cortisol, supports melatonin (for sleep), and calms the nervous system.
For women, especially those balancing motherhood, careers, relationships, and invisible mental loads—it can be a game changer.
We knew we had to create a magnesium product that was:
- Pure and effective
- Fast-absorbing and gentle on skin
- Easy to use in daily routines
- Backed by care and intention
And that’s how Rejuvenating Magnesium Oil came to life.
💛 Our Mission
We’re here for the overwhelmed mums. The women lying awake at 2am. The ones powering through stress with no time for themselves.
At I Am Empowered, our goal is to make natural stress relief feel simple, accessible, and empowering. Because when you feel grounded in your body, everything gets a little easier.
📝 Related: Magnesium Oil for Stress Relief and Relaxation
🌸 Thank You for Being Here
Our story is still unfolding—but it’s grounded in a simple truth: You can’t pour from an empty cup.
If you’re new to I Am Empowered, welcome. You’re part of a movement that believes rest is productive, softness is strength, and you deserve to feel well.
Try our Rejuvenating Magnesium Oil, explore our blog, and know that we’re right here with you—every step of the way.
With love,
Sam
Founder of I Am Empowered
